Sport Watches (nee “Mini”) rule the roost


Who doesn’t like to be called “Sport”? It’s like being referred to as “chap” but more American. More apple pie than chicken tikka masala (England’s national dish).

Anyway, on November 11 2012 we launched “Modify 2.0″. Aside from making the watches water-resistant, scratch-resistant and lower profile, we also decided to release a new size. We called it the Mini, and the other the Classic. Yup, we’re the creative kids in class. Second place? Seriously, we launched them as “Big” and “Bigger” … then scrapped that while still in December. Old school ModiFamily, anyone remember that?

Well, the king is dead. Long live the king!

Sport Watch

We felt that the “Mini” name wasn’t fair. This watch is the size of a normal timepiece … it’s the Classic that makes the BIGGER statement.

For those of you who are excited about our upcoming MLB Watches, just know that they will be in about a dozen stadiums on Opening Day, and at the start you’ll only be able to get them in the Sport watch size.  I’m 6’2″ and I often wear the mini sport.

Of course, for those of you thinking about designing your own custom watch with Mod to Order, you can do that in both sizes!

You’re welcome for the inspiration that our just-revealed creativity has provided.



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