Things that make Aaron giggle

The Post-post-Modern Startup (there should be a French term for this)

Ashil and I worked together, closely together, for four months before we met in person. Four! During that timespan my niece was born we renamed the company we designed and sold over 8000 watches I suffered two bulging discs (old man…) you probably watched some cool movies Our first meeting involved...

Extra! Extra! ModiFamily Selects Awesome Watch Design for Modify 2.0

We’re not Craftsmen, We’re Just Good At Listening

One of the things that you’ll notice about our team is that none of us has a proper industrial design background. We have a watch expert as an adviser; we have a watch product designer as an adviser. But none of the core team is considered a watch expert. Truth...

Parag. Ashil Parag

Some of you may know me from Refill Revolution. Refill was a sustainability start-up I ran with a few great friends from business school. We never did figure out that business model, but we had a kick-butt logo [seriously: Refill Revolution is about taking the small actions in your...

Thank You Pac-10; OR how we became a real business

Our first *major* order was through the Pac-10 athletic conference. We designed watches for the Fall Media Day in Los Angeles. All of the men’s and women’s basketball coaches as well as one player from each team would be there to answer questions in anticipation of the upcoming season....

Hot Watches, Part Deux

We had our first sale on July 15, 2010. Truth be told, we did pretty well in the first few weeks. Exciting, but dangerous, as I immediately starting planning to defer my expected full-time job. I’ve always been an entrepreneur-at-heart. I started my first “venture” at age 12 when...

Modify Watches – It begins

Hello! My name is Aaron Schwartz and I’m a co-founder of Modify Industries, Inc., makers of Modify Watches (www.modifywatches.com). Hoping not to have any more boring sentences in this entire post (nor future ones), so please feel free to keep me in check in the comments. I’m going to...

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