Modify Takes Manhattan (errrrr, Shenzhen)

Last week I (Aaron) was in Beijing, Hong Kong and Shenzhen. Saw some amazing sites


Great Wall "jumping" shot take 7









We also visited the new Modify factories which was pre-tty dope. We chose our manufacturing partner, The Berkeley Sourcing Group, over a few others for a simple reason: quality. Still, about 1% of me was nervous that there would be some sort of issue or misunderstanding in both the quality of work environment we wanted for the extended team and the quality of work we wanted done. Keep in mind, I haven’t always been a ruthless watch magnate; before Modify I co-founded Refill Revolution, a sustainability startup, with three of my Haas classmates.

I am very, very, very relieved to say that everything looks great. Over the next few posts I’ll share images from the trip. I’ll try to give context for what’s what in the captions. The rest of this post is about the Modify journey, not just the destination…

My big brother Zach, financier extraordinaire in HK, our videographer and photographer for the trip

Fascinating: Get off the subway at the end of the line in HK, go through border control, then enter China

Couldn't resist this photo. Dude is COMPLETELY DISREGARDING THE WARNING

First meeting with our Modify-Shenzhen team. Alice (brown dress) is our project manager. We gave her some good old-fashioned LuluLemon as a thank-you. Ciara on the left and Blaire on the right got chocolate. Unclear who won.

Making product decisions in the car, in order to make up for lost time
The front office of the Modify straps factory



In the next post… how do we make straps??



  1. […] from this post about Modify visiting Shenzhen. Below is photo gallery of our Straps Factory Step 1: Precision […]

  2. […] a great question After regaling you with (fascinating) insights into how to make Modify straps here and here, it’s time to see where the real customization happens! But first, one last look at […]

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