Juice in the City Custom Watches (or, 2 men in a sea of women). Part 1: Getting Ready

When I first met Sarah Eisner from Juice in the City in April, we discussed customizing watches for JITC. After working on a few special watch offers that were released in cities across the U.S., we finally had the opportunity to design a custom watch for them as their gift to the attendees of the Clever Girls Collective‘s VIP party during BlogHer.

Ashil, Sarah and Sarah’s team worked on a lot of designs before we all agreed on a minimalist design in colors that Modify Watches had yet to create.

Now that's a sweet watch

[This picture is courtesy of Debbie Goldberg, one of the attendees of BlogHer, one of our favorite members of the ModiFamily on Facebook; the founder of the best pizza in SoCal, Fresh Brother’s; and also an amazing blogger known as the Manhattan Beach Momma]

We added the metallic finish, which you can see on some of our other dope watches (silver, black, brown) and created custom watch sets featuring a light gray (grey?) strap and a candy pink strap.

The fun part was the VIP party was in San Diego. So the Modify Watches team spent 2 full-days packaging the product, and then Sean-the-intern and I flew there to hand-deliver the watches and act as booth babes.


Whenever we have a major packaging event, everyone joins me at my house so we can at least be comfortable. Here are a few pictures of the packaging party… my next post will be about the party itself

Final Quality Control of the watches, using our 4-point check

Sets ready for final review... on the couch so Aaron can rest his old-man's back

Finished sets, every one with a Modify Watches business card



  1. Love the watch!!!! Thank you……..and it was such a fabulous party too! :)

  2. monkeysmama says:

    It was ALL WORTH IT!!!! =)

  3. Marcus Jimenez says:

    is their anyway that i could get my hand on one of these cool custom watch

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