Interchangeable Watches the Modify Way

It’s a great question :)
After regaling you with (fascinating) insights into how to make Modify straps here and here, it’s time to see where the real customization happens! How do we make interchangeable watches? Follow this process

The mold for our interchangeable watch straps

But first, one last look at our strap mold. This sucker ways over 200 pounds. Reeeeeeediculous

Modify puts the “custom” into “dope” into “interchangeable watches”. That sentence may not make sense, but those of you who have played in our sandbox and worked to build your own watch collection  [click that link if you haven’t. It’s an awesome experience!] know exactly what I’m talking about. We have a *lot* of different straps and faces… the goal, of course, is to help our ModiFamily create interchangeable watch collections that they love, so that they can dance

It takes a real man to rock this interchangeable watch. Well done Mr. Mackey

Still my favorite photo. Want to see great creativity across all media? Follow Carlton Mackey... you can see some of his interchangeable watches on our Community page

The process of creating really really really dope interchangeable watches normally consists of

  1. Y’all tell us what designs you want [“A bird!” “A Domo watch!” “Something with a swear word in it!”]
  2. We draft them and test them on the Modify Facebook page [except for the swear word watch. Mom, that’s not appropriate]
  3. Y’all say, “dope” or “boooooooooooooo” to our interchangeable watches
  4. We produce sweet watches per the following steps
The face-plate for Solon High's interchangeable watch

1) Ashil pulls together the design spec. In this instance, we designed an interchangeable watch for Solon, a school in the Cleve!

Modify's interchangeable watches in pre-production

2) The faceplates are cut from stainless steel, and dullllllll

Adding the shine to our interchangeable watches

3) Shine on!

Painting Aaron's favorite interchangeable watch design

4) Using the design stencil, paint the right colors onto the interchangeable watch face

Interlude: Hello Domo

Step one in our plan to make interchangeable watches for each Google team

5) My face! Put down my face!

Turning the interchangeable design into an interchangeable watch

6) Secret sauce. Make the interchangeable watch actually tick...

Ping Pong at the Modify Factory!

7) Ease diplomatic tension at factory ping-pong table

Interchangeable watch face-plates of all colors

Interlude: Sneak peak at some of our upcoming designs...

8) Team photo with obligatory "I'm taking a photo of you, you're taking a photo of me" meme

That’s it. If you want to see the designs we have come up with so far, please try to  build your own watch collection … because Modify’s interchangeable watches are the greatest thing since the movie Indiana Jones.

1 Comment

  1. Matt Breitenbach says:

    Solon Comets watches EVERYWHERE. I LOVE IT.

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