Do the Harlem Shake!

harlem shake

Just like the planking phase of 2011 and the “Call Me Maybe” craze in 2012, everybody is doing the Harlem Shake. In case you’ve been hiding under a rock, that doesn’t mean eating a trendy new dessert in northern Manhattan. Even Facebook is jumping on board. And you know what they say, “if it’s not on Facebook, it didn’t really happen” so it looks like this trend is sticking around for a while.

I don’t know if anyone really knows why the Harlem Shake is so popular. But it is pretty funny. There is even an Army version of the Harlem Shake. The spastic dance has been around since 1981, but recently popular has created an internet sensation of YouTube videos featuring the Harlem Shake set to the music of the 2012 song of the same name by Baauer.

So which Harlem Shake video encompasses the dope interchangeable quality of Modify? Here you have it:

The remakes are hilarious to watch, but don’t blame me if the song is stuck in your head all day. Did you know that the viral sharing of all the YouTube videos helped the song hit No. 1 on the Billboard Hot 100 last month?  That was on February 20th and the song is still number one. It’s no surprise that many companies are riding the wave of social sharing and creating their brand’s very own Harlem Shake.

Mashable just released an infographic showing how much social engagement the top videos are receiving. The top video from Pepsi features Jeff Gordon and has 4.9 million views so far, after only two weeks. In case you’re wondering that is the number of cars Nissan sold during the entire year of 2012.


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