A big part of being a startup is getting lucky. You can’t build something without a good vision and a great team. But you also cannot be successful unless you have a ton of great partners. And sometimes, serendipity changes your business for good.
A few years ago, we were approached by Nicola Cranmer and the TWENTY16 cycling team. They were a world-class team. We were a small watch company. And they gave us a chance. And then they let us keep hanging out
Over two years on, and we’ve had the opportunity to interact with some of the world’s best racers (ehem, Kristin and Meredith and Giordana and …)
You can see some of these cycling collaborations here.
And some of our press is below
We’ll be attending Interbike next month. Looking forward to meeting more and more folks in the cycling space!