Thought Provoking

Wofford College

wofford home page
ModiFans Unite! Wofford College proudly supports Modify, check out these great screenprints from their website. Teak, their cute resident dog, is also sporting a Domo watch on her collar. We love that even our four legged fans can’t get enough of Modify! We wanted to give a shout out to Wofford College...

Pop Culture for the ModiFamily

[editor’s note: Miz Harwood (secret name!) has offered to write an ongoing blog in order to highlight what’s going on in the “real” world. We’re so busy studying watches that water cooler conversations have become so boring: “Have you heard about that new watch that tells time? Yes.” Get...

The British Are Coming, the British Are Coming!!!!

Phew. That was fun, huh? 3 weeks of voting, all capped by an incredible final that saw over 200 votes. We loved this experience so much, we wish there were another election coming up that took even longer and wasn’t free, but rather cost each side over $100m to...

Chris Cheng and Modify Watches – The History

Chris Cheng and Aaron at ModiHQ
Chris Cheng is the winner (read: Top Shot!) on History Channel’s Top Shot this season.  Cheng is also a friend (Top Friend?) of Modify’s CEO Aaron Schwartz. Their serendipitous friendship began when Chris randomly met Aaron…but before getting into that story, here’s the skinny on Chris. After winning the $100,000...

Revive the Dream and Modify Watches – This Month’s Together Partnership

Revive the Dream Logo
Meet the Revive the Dream Institute, Modify’s non-profit partner this month. If you missed our partnership last month, check out WonderRoot . As part of our efforts to revive the dream, we’ll donate $20 of each Together  watch face to their organization. Let’s make this happen and raise some money!...

How Modify’s McQueen Watch Got Its Name

McQueen cover photo
Dope Watches can only have ultimately dope names. And that’s the case for the McQueen. It’s simple, it’s classic, and it’s quintessentially cool. Who else fits this bill? Steve McQueen, Mr. King of Cool. Whether he’s great escaping from a WWII POW camp or saving a village from Calvera, he gets things done.  If...

Kyle Brooks is Modify’s First Featured Artist!

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Introducing our first featured Modified master of all things creative… Kyle Brooks!  Kyle Brooks is a man who “spends his time writing music, cooking toasts and making bears”. We make bears too! So who can deny this perfect match? Here at Modify, we like Brooks’ child-like perspective and relate to his interchangeable...

Rubber Watches: if you’re into rubber watches, you’re into Modify Watches

Rubber Watches - Modify Watches
Some of things we at Modify love the most are made of rubber: the Aerobie (man those things flew far), the exercise ball (otherwise there would be no fun chairs at Modify HQ) and of course Modify’s rubber watches. The straps for all Modify Watches are made of a UV-coated...

What do you modify with your Modify?

What do we modify with our Modify?  SOCKS!!!
By now, you understand Modify Watches.  You may even love us.  Or maybe you just dream of us on your wrist but can’t tell your current watch company for fear they get jealous.  Don’t worry – we’ve heard it all before. And most of those who love us love,...

Fresh Watches: Why Modify Watches are the Freshest Watches in Town

Modify Watches - Fresh Watches
When you think of the word fresh, you immediately think of three things: Fresh Prince of Bel Air, fresh fruit and the freshest watches town, Modify Watches.  Some people think of Subway’s “Eat Fresh!” campaign, but we’re not some people.  We’re Modify Watches. So why do we care about...

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