Our Team

Change Your Life to Fit Your Modify? Or Change Your Modify to Fit Your Life?

Coover here again – reporting live from Modify Asia HQ (my Korean couch). As we get closer and closer to the launch of Modify 2.0 and our initial experimentation with two sizes (BIGGER = similar to our current size, and BIG = 20% smaller than our current size), I...

Keeping my Own Time at Modify

[Liz Callahan reporting, from the Berkeley trenches] Time, time, time – you would think at a watch company, we have this down…But, managing my time at Modify is a little like deciding what to plug into a power strip. There are only so many plugs that can receive power...

Modi-Nana

[This post is written by Gary Coover, he of the hollow leg] As a warning, I posted this photo once on our Facebook wall, but I thought the story was worth being told in full.  So please excuse the sentimentality – I’ll be sure to fill the next post...

The List: Org. All for Modify

(By: Liz Callahan!) I saw a preview the other day for a new Sarah Jessica Parker movie, which seems to be about a woman who manages her hectic life using a to-do list. Normally, I wouldn’t think twice about this, but since I started at the dopest company around...

Designing dope watches (the process behind Modify Watches version 2.0)

Cut out the fat!. (patience my friend, we’ll get to why i opened with that…) As you may or may not know, Modify Watches delivers super-stylish DOPE watches for corporate partners! In our short tenure, we have designed watches for Fortune 500 companies, mom and pop operations, marketing firms,...

Modify Creative Guy Ashil Parag says “Hello friends”, teaches you how to design dope custom watches

Hello Modifamily, This is Ashil, the creative guy at Modify. I thought i’d take some time away from the drawing boards and give you a little insight to the design process here at our studio. The question most asked is, why do i design? Remember when you were a...

5 ways to tell you work for a start-up

Guest Blogging for the Team – Liz Callahan You know you work for a start-up when… 1.  Your sign-on bonus is a giant bag o’watches:  Start-up pay doesn’t always match up with one’s “market value”. As a new Berkeley-Haas MBA, I saw all my friends getting offers from well-established...

Going to Oregon! Hopefully will not get Dysentary

[referring to the greatest video game ever, fyi). Mrs. Modify and I have a wedding in Hood River this weekend. Heading up in 2 hours and the stress builds minute-by-minute. Things to do Ship customer orders. ASAP. Number-one priority. Worth ignoring the blazing earthquake alarms when they ring. Review...

Breadth (not depth) and Stress

If there’s one thing I’m good at, it’s sitting at home and letting myself get overwhelmed. I’m reminded of an editorial in the NYTimes a few (10?) years ago about everything that the President and Congress-members are expected to be *experts* on. The list included: Medicare/Medicaid, war zones from...

We’re not Craftsmen, We’re Just Good At Listening

One of the things that you’ll notice about our team is that none of us has a proper industrial design background. We have a watch expert as an adviser; we have a watch product designer as an adviser. But none of the core team is considered a watch expert. Truth...

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