History of the company

Parag. Ashil Parag

Some of you may know me from Refill Revolution. Refill was a sustainability start-up I ran with a few great friends from business school. We never did figure out that business model, but we had a kick-butt logo [seriously: Refill Revolution is about taking the small actions in your...

Thank You Pac-10; OR how we became a real business

Our first *major* order was through the Pac-10 athletic conference. We designed watches for the Fall Media Day in Los Angeles. All of the men’s and women’s basketball coaches as well as one player from each team would be there to answer questions in anticipation of the upcoming season....

Hot Watches, Part Deux

We had our first sale on July 15, 2010. Truth be told, we did pretty well in the first few weeks. Exciting, but dangerous, as I immediately starting planning to defer my expected full-time job. I’ve always been an entrepreneur-at-heart. I started my first “venture” at age 12 when...

Modify Watches – It begins

Hello! My name is Aaron Schwartz and I’m a co-founder of Modify Industries, Inc., makers of Modify Watches (www.modifywatches.com). Hoping not to have any more boring sentences in this entire post (nor future ones), so please feel free to keep me in check in the comments. I’m going to...

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