History of the company

The Bar Fight – why we’re addicted to naming watches

When Gary and I started Modify last July, we quickly realized that we weren’t so much selling watches as we were selling collections. This felt about right – Ashley (errrr, Mrs. Modify, my fiancee) calls me a “pack-rat” because, well, I collect everything. Growing up I had baseball cards,...

Modify Creative Guy Ashil Parag says “Hello friends”, teaches you how to design dope custom watches

Hello Modifamily, This is Ashil, the creative guy at Modify. I thought i’d take some time away from the drawing boards and give you a little insight to the design process here at our studio. The question most asked is, why do i design? Remember when you were a...

5 ways to tell you work for a start-up

Guest Blogging for the Team – Liz Callahan You know you work for a start-up when… 1.  Your sign-on bonus is a giant bag o’watches:  Start-up pay doesn’t always match up with one’s “market value”. As a new Berkeley-Haas MBA, I saw all my friends getting offers from well-established...

Custom Watches for the Tech Giants, Part 2

The greatest sale I’ll ever make (custom watches or otherwise) in my life happened on a redeye flight that left SFO on December 23, 2011. I was sitting in the First Class* cabin *Ashley’s (Mrs. Modify’s) mom is a flight attendant with American Airlines. Besides being a wonderful woman,...

Custom Watches for the Tech Giants, part 1

After designing custom watches for the Pac-12 (nee Pac-10), we built a relationship with a great promotional marketing company. They bought Modify Watches to send to all of their clients (1,000 in all). Ashil designed the watches and we learned a lot from the process There’s a big difference...

Breadth (not depth) and Stress

If there’s one thing I’m good at, it’s sitting at home and letting myself get overwhelmed. I’m reminded of an editorial in the NYTimes a few (10?) years ago about everything that the President and Congress-members are expected to be *experts* on. The list included: Medicare/Medicaid, war zones from...

Modify 2.0 News

[just copying/pasting from our newsletter. You can sign-up within the actual email: http://us2.campaign-archive1.com/?u=ff6348c49444f0d8101e7a204&id=eedce1bf1a] Hi Team, Happy Anniversary: we made our first sale one year ago!!  Gary and I started this company on a whim. We thought we had a cool product and wanted to build a company around 1)...

The Post-post-Modern Startup (there should be a French term for this)

Ashil and I worked together, closely together, for four months before we met in person. Four! During that timespan my niece was born we renamed the company we designed and sold over 8000 watches I suffered two bulging discs (old man…) you probably watched some cool movies Our first meeting involved...

Extra! Extra! ModiFamily Selects Awesome Watch Design for Modify 2.0

We’re not Craftsmen, We’re Just Good At Listening

One of the things that you’ll notice about our team is that none of us has a proper industrial design background. We have a watch expert as an adviser; we have a watch product designer as an adviser. But none of the core team is considered a watch expert. Truth...

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