History of the company

Modify in The New York Times!

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One of the joys of the Internet is sometimes you can impress your mom. Aaron did just that when The New York Times online edition called him “Mr. Schwartz”. Clearly David Freedman, the author, knows adults when he meets them… Modify was recently featured in the Times, in an article...

How does the typical Good Morning America viewer like their Modify?

My name is Joe GMA, and I likely live in California or texas.
As you likely saw on our Facebook page, Twitter feed or morse code signals we’ve been sending out from the Modify HQ (the ModCave), we were featured on Good Morning America as a recommended gift for Christmas.  Thanks to the Oprah-esque power of GMA, we fielded over 550 orders...

Modify named to Top-100 Startups List, Invited to the White House!

On November 17, 2011 Modify was invited to a White House ceremony honoring the top-100 young startups in the U.S. We were named part of the Empact 100 list, which “recognizes the top 100 companies run by young entrepreneurs age 30 or younger who impact our economy and inspire others to...

Modify 2.0 has launched. Now the whole family can enjoy dope interchangeable watches

A few days of around-the-clock work (Ashil takes the east coast days, Sean takes the west coast nights, Aaron sits in a lounge chair in Hawaii…). And now, finally, it’s official. Modify 2.0 is here! So what’s there to see? What’s there to know? 1,000,000,000’ish choices [because these are interchangeable watches]

Modify 2.0. Create Interchangeable Watch. Build Site. Communicate with ModiFamily. Chocolate

Hey y’all. It’s 1:17am on Thursday, November 10. Sean and I are up working (we have the night shift; Sean is coding, I’m doing yoga). Ashil had the day shift and took, oh, 3,141,592,653 photos. I also had the pleasure of doing dinner with Matt Barnes, packaging maven, to...

Interchangeable Watches the Modify Way

It’s a great question After regaling you with (fascinating) insights into how to make Modify straps here and here, it’s time to see where the real customization happens! How do we make interchangeable watches? Follow this process Modify puts the “custom” into “dope” into “interchangeable watches”. That sentence may not...

Over and Out

ModiFamily – Liz here with a bittersweet announcement…after spending 139 days with Modify Watches (or 12,009,600 seconds or 9.92857 fortnights) and helping to bring Modify 2.0 to your wrists, I will be moving on to healthier things (literally).

Modify Takes Manhattan (errrrr, Shenzhen)

Last week I (Aaron) was in Beijing, Hong Kong and Shenzhen. Saw some amazing sites                 We also visited the new Modify factories which was pre-tty dope. We chose our manufacturing partner, The Berkeley Sourcing Group, over a few others for a simple...

A website fit for a Modify Watch

When Modify launched in 2010, we built our first site for free. It included static pictures, bad jokes, and a little bit about the team. Everyone seemed to love it. The jokes were bad but plentiful, so eventually you could find something you found funny. When we launched the...

Modi-Nana

[This post is written by Gary Coover, he of the hollow leg] As a warning, I posted this photo once on our Facebook wall, but I thought the story was worth being told in full.  So please excuse the sentimentality – I’ll be sure to fill the next post...

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