History of the company

Ashil and Aaron go on an Adventure – Part 1 of 2

Oh yea. We make it happen.
,For those of you who are new to Modify; Aaron and Ashil are the dynamic duo of Modify Watches (You can learn more about our team here). When we bring you your favorite sports teams, these are the guys that make it happen. Recently, the dynamic duo went to Minneapolis,...

Bootstrapping to a Strong Brand

Jimmy Breslin, the legendary New York columnist, once said, “If you don’t toot your own horn, there is no music.” Or was it Guy Kawasaki? Or maybe, Damon Runyan? Actually, hold on… We’re receiving information that it was… Wait for it… some dude named Gil Garrity from Iowa? Whatever....

Why Wear A Silicone Watch Band?

silicone-band
  Chemically speaking, silicone is called polymerized siloxanes. What does that mean to you?  Probably nothing.  Unless you’re a Nip/Tuck fan. What should it mean to you? Think of things like Silly Putty, dry cleaning solvents, fire stoppers, ice cube trays, and of course, our colorful silicone watch straps....

Modify Watches On-Stage at SXSWi

sxsw ayo's pitch
Ayo recently had a cool opportunity to pitch Modify Watches at SXSW Interactive during a panel hosted by Startup America. Even the host of the panel, Scott Case, came on-stage checking the time and showing his colors with a dope interchangeable watch from Modify. Gotta love it! Find out what...

Get Lucky + Give with Modify’s St. Patty’s Auction

blog header st pattys
Want to celebrate St. Patty’s Day by getting lucky AND doing something good? You’re in luck. Modify is giving you a chance to win a one-of-a-kind custom St. Patty’s Mod and give back to our March Together Partner. So pour a bowl of Lucky Charms, cross your fingers, and...

Aaron’s Sweet Entrepreneur On Fire Interview

interview
Aaron was recently interviewed about Modify on EntrepreneurOnFire.com.  The podcast just went live Friday! If you are curious to learn about the starting phases of Modify AND get to know Aaron, check out this interview. Aaron shares the ideas behind the creation of the dope mix and match interchangeable watches and...

Martin Hsu x Modify – Our first Artist Collaboration!

hsu
When we first discussed Modify in April 2010, one of our goals was to grow into a Threadless Model. The “big idea” was to have our community create designs for us. This has happened to some extent, with y’all telling us what colors to produce and what patterns you...

BAYCAT + Modify Are Finally *Together*

IMAG1068
We could not be more proud than to partner with BAYCAT.org, “a non-profit community media producer that educates, empowers and employs underserved youth and adults in the digital media arts.” You can read below to find out more about the backstory and why we think BAYCAT is incredible. But...

Modify Watches on fire at the V103 Bike and Car Show!

Modify Watches Nicole Lyons and Ashil
  Modify Watches was at one of the HOTTEST events in Atlanta last weekend. Check out the Album on Modify’s Facebook. Who was on the guest list? Usher, R Kelly, Tyrese, ModiFamily member / super-talented NHRA racer, Nicole Lyons , and of course everyone’s favorite Mod-esigner, Ashil. And not to brag,...

UC Berkeley BPlan Finalist!

BPlan finalist photo!
This past week, the Modify team participated in the UC Berkeley Startup Competition (aka “Bplan”). We applied in January and were accepted as semi-finalists from a pool of 150+ entrants.  On Tuesday, three of us presented to an esteemed panel of venture capitalists, angel investors and lawyers. We’ll call...

Great choice. Really, really great choice!

We'll hook you up with sweet deals and entertain you with awesome jokes. Get. Excited.