Watch Design

Modify Creative Guy Ashil Parag says “Hello friends”, teaches you how to design dope custom watches

Hello Modifamily, This is Ashil, the creative guy at Modify. I thought i’d take some time away from the drawing boards and give you a little insight to the design process here at our studio. The question most asked is, why do i design? Remember when you were a...

Why Manufacturing Interchangeable Watches is Like Fixing a Golf Swing

Quick post, inspired by my 17-year old high-school-senior cousin Matthew… Version 2.0 (yay!) is in production. In  my mind, we were supposed to have it by February 2011, but a reasonable expectation would have been July 15. Now, we’re delayed by another month, and we’ll be releasing by September...

Custom Watches at Lighting Speeds

Okay, maybe not lightning speeds (lightning travels really fast) but Modify Watches site is now upwards of 60% faster due to the implementation of Google’s new Page Speed Service. That means that you can build your custom watch collection that much faster! The team is pretty excited to be...

Extra! Extra! ModiFamily Selects Awesome Watch Design for Modify 2.0

Thank You Pac-10; OR how we became a real business

Our first *major* order was through the Pac-10 athletic conference. We designed watches for the Fall Media Day in Los Angeles. All of the men’s and women’s basketball coaches as well as one player from each team would be there to answer questions in anticipation of the upcoming season....

Hot Watches, Part Deux

We had our first sale on July 15, 2010. Truth be told, we did pretty well in the first few weeks. Exciting, but dangerous, as I immediately starting planning to defer my expected full-time job. I’ve always been an entrepreneur-at-heart. I started my first “venture” at age 12 when...

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