Archive for January, 2012

Fresh Watches: Why Modify Watches are the Freshest Watches in Town

Modify Watches - Fresh Watches
When you think of the word fresh, you immediately think of three things: Fresh Prince of Bel Air, fresh fruit and the freshest watches town, Modify Watches.  Some people think of Subway’s “Eat Fresh!” campaign, but we’re not some people.  We’re Modify Watches. So why do we care about...

Some Hot New Photos of Modify Watches from FotoEnvy

Every single person featured in these photos is cooler than all of us at Modify Watches.  Yes, even cooler than Sean.
Every now and then, Modify gets a little lucky.  Some days, Aaron gets an extra pickle on his deli sandwich.  On other days, we get some great media love for our great designs or for our fresh watches made with our funky licensing partners like Domo, UC Berkeley or Brian Wilson.  However,...

Watch Packaging: Too Awesome?

Great Packaging
We were pretty excited about the new Modify watch packaging design experience, though some of your feedback has made us a little wary. Is it possible that you, our ModiFamily could love the new package design more than the Mods themselves? A few comments from actual customers Lauren: “But perhaps what...

Cool, techie gifts. We guess :)

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Modify seems to be picking up a little steam in the Tech community, as a cool techie gift. We often refer to ourselves as the “lowest-tech startup in the history of the Bay Area”. We’d love to say Silicon Valley, but we’re based in Berkeley, so just outside. Still, there...

UC Berkeley’s Own Oski the Bear Makes his Mod-debut

Oski in Blue and Yellow
Attention all you Cal Berkeley alumni – the greatest gift that has ever come out of Berkeley (ahem – besides the 22 Nobel Prize winners), is now ready for sale and for gifting to Cal fans young and old.  Please welcome the newest addition to Modify Watches – the...

NYT: Is it Bigger than a Breadbox? Modify Watches is working on it!

Modify Mini and Classic - Red Polka Face, Green Strap
At Modify HQ, extra time is a scare commodity.  With all the recent packaging and shipping for our holiday GMA deal and the designing of new fresh watches, the daily news does not always get read…. except when our awesome customers send it to us  (please keep doing so!). The New...

Dylan “Bama” Sparkman, BMX Rider

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We met Dylan “Bama” Sparkman at Philz Coffee in Berkeley where he makes a mean cup of Tesora. For those of you who don’t know, Modify is a small company that often works from coffee shops Philz has delicious coffee Philz in Berkeley is full of great folks. Including...

Modify in The New York Times!

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One of the joys of the Internet is sometimes you can impress your mom. Aaron did just that when The New York Times online edition called him “Mr. Schwartz”. Clearly David Freedman, the author, knows adults when he meets them… Modify was recently featured in the Times, in an article...

How does the typical Good Morning America viewer like their Modify?

My name is Joe GMA, and I likely live in California or texas.
As you likely saw on our Facebook page, Twitter feed or morse code signals we’ve been sending out from the Modify HQ (the ModCave), we were featured on Good Morning America as a recommended gift for Christmas.  Thanks to the Oprah-esque power of GMA, we fielded over 550 orders...

Modify of the Month Club – Because you like your Modify monthly, not stirred

Modify Watches - Watch of the Month Club
There are a lot of “of the Month” clubs out there.  Wine. Fruit. Cigars. Babies (Beanie Babies of course).  All of these clubs are nice, but none of them really tickle the fancy. Maybe the universe is short on tickled fancy because there aren’t enough Watch of the Month...

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