Archive for September, 2011

Keeping my Own Time at Modify

[Liz Callahan reporting, from the Berkeley trenches] Time, time, time – you would think at a watch company, we have this down…But, managing my time at Modify is a little like deciding what to plug into a power strip. There are only so many plugs that can receive power...

Modi-Nana

[This post is written by Gary Coover, he of the hollow leg] As a warning, I posted this photo once on our Facebook wall, but I thought the story was worth being told in full.  So please excuse the sentimentality – I’ll be sure to fill the next post...

The Bar Fight – why we’re addicted to naming watches

When Gary and I started Modify last July, we quickly realized that we weren’t so much selling watches as we were selling collections. This felt about right – Ashley (errrr, Mrs. Modify, my fiancee) calls me a “pack-rat” because, well, I collect everything. Growing up I had baseball cards,...

Licensing! AKA Remixing Dope Brands with Modify Watches

Hello old friends! Modify’s probably, like, a top-5 brand in the world. So we decided to work with some others too. To that end, we’ve started down the licensing path. So far we have confirmed the following… anything else we should get? Frida Kahlo Corporation Zorro (!) Domo-Kun Watches! Deadmau5 Watches!...

Social Modify

Hello friends! Or, maybe, hello friend? I’m not sure right now how many of you read our blog. A lot more will soon once we start to publicize it. To you lucky bunch who do check us out on Tuesdays and Thursdays, we salute you. My goal today is...

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