Archive for August, 2011

The List: Org. All for Modify

(By: Liz Callahan!) I saw a preview the other day for a new Sarah Jessica Parker movie, which seems to be about a woman who manages her hectic life using a to-do list. Normally, I wouldn’t think twice about this, but since I started at the dopest company around...

The ModiFamily is Modi-listened-to (sorry, I’m bad at title-writing)

The members of our team have had some pretty cool life experiences Medevac pilot in a Blackhawk helicopter Worked in a vending machine company (fun fact: every snack in the world is owned by Frito Lay / Pepsi) Club promoter Worked at AIG before they needed a $200m bailout… One thing we haven’t done before...

Designing dope watches (the process behind Modify Watches version 2.0)

Cut out the fat!. (patience my friend, we’ll get to why i opened with that…) As you may or may not know, Modify Watches delivers super-stylish DOPE watches for corporate partners! In our short tenure, we have designed watches for Fortune 500 companies, mom and pop operations, marketing firms,...

Modify Custom Watches in the media lately :)

First, check out the CEO of Napkin Labs, Riley Gibson wearing a “Red Velvet” Modify Watch Second, Check out Dub Proof. The whole band is kitted-out in Modify!   Third, check out Saint Motel!! (in particular the star drummer’s wrists)  

Modify Creative Guy Ashil Parag says “Hello friends”, teaches you how to design dope custom watches

Hello Modifamily, This is Ashil, the creative guy at Modify. I thought i’d take some time away from the drawing boards and give you a little insight to the design process here at our studio. The question most asked is, why do i design? Remember when you were a...

Juice in the City Custom Watches (or 2 men in a sea of women). Part 2: 2 men in a sea of women

The Juice in the City table at the Clever Girls Collective – BlogHer VIP party was bumping. Sean and I flew to San Diego on Thursday morning, having spent the previous few days sitting with Liz. You know we learned during that time? Packaging, packaging, packaging. We flew Southwest...

Juice in the City Custom Watches (or, 2 men in a sea of women). Part 1: Getting Ready

When I first met Sarah Eisner from Juice in the City in April, we discussed customizing watches for JITC. After working on a few special watch offers that were released in cities across the U.S., we finally had the opportunity to design a custom watch for them as their gift...

Distractions from building a watch empire

Happy Sunday, this is Aaron’s favorite SNL sketch…  

Why Manufacturing Interchangeable Watches is Like Fixing a Golf Swing

Quick post, inspired by my 17-year old high-school-senior cousin Matthew… Version 2.0 (yay!) is in production. In  my mind, we were supposed to have it by February 2011, but a reasonable expectation would have been July 15. Now, we’re delayed by another month, and we’ll be releasing by September...

5 ways to tell you work for a start-up

Guest Blogging for the Team – Liz Callahan You know you work for a start-up when… 1.  Your sign-on bonus is a giant bag o’watches:  Start-up pay doesn’t always match up with one’s “market value”. As a new Berkeley-Haas MBA, I saw all my friends getting offers from well-established...

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