Archive for July, 2011

Custom Watches for the Tech Giants, part 1

After designing custom watches for the Pac-12 (nee Pac-10), we built a relationship with a great promotional marketing company. They bought Modify Watches to send to all of their clients (1,000 in all). Ashil designed the watches and we learned a lot from the process There’s a big difference...

Custom Watches at Lighting Speeds

Okay, maybe not lightning speeds (lightning travels really fast) but Modify Watches site is now upwards of 60% faster due to the implementation of Google’s new Page Speed Service. That means that you can build your custom watch collection that much faster! The team is pretty excited to be...

Going to Oregon! Hopefully will not get Dysentary

[referring to the greatest video game ever, fyi). Mrs. Modify and I have a wedding in Hood River this weekend. Heading up in 2 hours and the stress builds minute-by-minute. Things to do Ship customer orders. ASAP. Number-one priority. Worth ignoring the blazing earthquake alarms when they ring. Review...

Breadth (not depth) and Stress

If there’s one thing I’m good at, it’s sitting at home and letting myself get overwhelmed. I’m reminded of an editorial in the NYTimes a few (10?) years ago about everything that the President and Congress-members are expected to be *experts* on. The list included: Medicare/Medicaid, war zones from...

Modify 2.0 News

[just copying/pasting from our newsletter. You can sign-up within the actual email: http://us2.campaign-archive1.com/?u=ff6348c49444f0d8101e7a204&id=eedce1bf1a] Hi Team, Happy Anniversary: we made our first sale one year ago!!  Gary and I started this company on a whim. We thought we had a cool product and wanted to build a company around 1)...

Things that make Aaron giggle

The Post-post-Modern Startup (there should be a French term for this)

Ashil and I worked together, closely together, for four months before we met in person. Four! During that timespan my niece was born we renamed the company we designed and sold over 8000 watches I suffered two bulging discs (old man…) you probably watched some cool movies Our first meeting involved...

Extra! Extra! ModiFamily Selects Awesome Watch Design for Modify 2.0

We’re not Craftsmen, We’re Just Good At Listening

One of the things that you’ll notice about our team is that none of us has a proper industrial design background. We have a watch expert as an adviser; we have a watch product designer as an adviser. But none of the core team is considered a watch expert. Truth...

Parag. Ashil Parag

Some of you may know me from Refill Revolution. Refill was a sustainability start-up I ran with a few great friends from business school. We never did figure out that business model, but we had a kick-butt logo [seriously: Refill Revolution is about taking the small actions in your...

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